Data
What integrations do you support?
What if I am using an ad platform(s) that you do not have a current integration with?
How are you using the data to provide insights in the feed section?
How are you using the data to provide answers to questions in the deep dive section?
How are you storing the data? What are the privacy and retention policies?
Analysis, Insights, and Dashboards
What metrics do you track? How do you define those metrics? Do you have a data dictionary?
What if I want to track additional metrics or redefine the metric?
What dashboards do I have access to?
How often is data being analyzed and insights populated?
Can I export data? Can I share data with a colleague?
Do you have a slack integration?
Support and Service
What level of involvement (account, technical and training) can we expect during integration, at launch, and post launch?
What kind of insights will you surface and advise upon, initially and ongoing?
What resources do you consider the minimum required from our company in order to best utilize the tool?
How will our account / support team (account, technical and training) be made up?
If needed, how are support (account, technical and training) changes managed in your organization? For example, we would like a new dashboard or KPI to be measured.
Do you have a slack integration?
Implementation
Describe the setup process from contract signature until first sale. What technical requirement will be needed from our perspective, if any? What is your setup timeline?
What other ongoing management fees do you charge?
How does your technology integrate with third-party tracking technologies?
Describe your tools for daily reporting. Are the results available in real time?
Effectiveness
How do I get the most out of the tool?
Measurement
How does the tool take into account attribution?
What method of tracking do you report on?
Do you measure offline sales?
