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Meta Ads Accounts

Anomaly Detection & RCA

Anomaly Detection & RCA

  1. Identify significant performance shifts across key KPIs like ROAS, CTR, and conversions.
  2. Receive alerts as soon as anomalies are detected, enabling faster response times.
  3. Run automatic root cause analysis using campaign data and external signals like competitor activity.
Budget Optimizations

Budget Optimizations

  1. Uncover where to scale spend up or down based on performance trends and constraints.
  2. Highlight optimization opportunities across campaigns, ad sets, or accounts.
  3. Support reallocation workflows with built-in logic and configurable rules.
Creative Analytics

Creative Analytics

  1. Break down ad performance by text, image, and video elements.
  2. Understand which creatives resonate best with different audience segments.
  3. Benchmark assets to find winning formats, themes, and tones.
Competitor Creative Insights

Competitor Creative Insights

  1. Track competitor creatives using data pulled from Meta Ads Library.
  2. Generate reports highlighting trends, formats, and messaging styles.
  3. Spot creative gaps and inspiration areas based on comparative data.
Collaboration Friendly

Collaboration Friendly

  1. Easily share automation workflows with teammates across functions.
  2. Create and distribute templates for repeatable tasks and strategies.
  3. Clone workflows to quickly tailor them to different use cases.
Full Metrics Funnel

Full Metrics Funnel

  1. Merge Meta Ads data with internal sources like revenue or LTV.
  2. Enable deeper insights across the entire performance funnel.
  3. Apply all features—RCA, optimization, analytics—on unified datasets.
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