Root Cause Analysis
Ubiquitous Availability
- Run RCA directly from chat to answer real-time questions or deep-dive into sudden KPI shifts.
- Automatically trigger RCA from any workflow when anomalies or drops are detected in performance.
- Designed for seamless integration—RCA is always accessible, regardless of how or where you work.
External Factors
- Evaluates macro events—news, policy changes, launches—relevant to your account or industry vertical.
- Incorporates seasonal patterns, holidays, and other periodic events that may affect ad performance.
- Uses Google Trends and similar signals to detect shifts in public interest and search behavior.
Internal Factors
- Analyzes all stages of your funnel—from impressions to conversions—to pinpoint breakdowns.
- Surfaces auction insights to highlight shifts in competition, pricing, or delivery dynamics.
- Includes detailed changelogs to trace impact from recent edits to campaigns, targeting, or budgets.
Curated Multi-step Process
- Systematically evaluates each potential root cause with a structured, quantitative approach.
- Feeds findings into a proprietary reasoning engine that ranks, filters, and explains them.
- Delivers a clear, prioritized summary of what most likely caused the issue—no guesswork needed.
Automate your critical, manual workflows in less than 10 minutes.