Google Ads Accounts
Keyword Optimizations
- Get smart suggestions for keywords to pause, negate, or add—based on performance data and search trends.
- Visualize and assess your campaign hierarchy to spot inefficiencies and streamline performance.
- Apply keyword and campaign changes across multiple campaigns in one go—saving time and reducing manual effort.
Settings Checking
- Automatically review all campaign and ad group settings without going one by one.
- Set up flexible checks for things like budget limits, bid strategies, or tracking settings.
- Based on a deep understanding of each settings field.
Anomaly Detection & RCA
- Detect statistically significant deviations in your KPIs from account to individual ad level
- Automatic root cause analysis (RCA) for each detected anomaly. Uncover the drivers behind anomalies—budget changes, approvals, auctions, and more.
- Combines account data with outside trends for accurate diagnostics.
Custom Alerting
- Set alerts on any metric, change, or threshold—from sudden CPA spikes to drops in CTR or budget overruns—so you're never in the dark.
- Write alert logic in simple English (e.g.,“If ROAS drops below 2 for 3 days”)—no code needed.
- Target alerts at the campaign, ad group, or keyword level, and get grouped notifications to avoid noise while staying informed.
Collaboration Friendly
- Share any automation workflow with your teammates.
- Create workflows and turn them into reuseable and sharable templates for consistent execution.
- Duplicate any workflow and tweak it to fit your account.
Full Metrics Funnel
- Go beyond click and conversion data by connecting Google Ads metrics to your internal warehouse data—like revenue, LTV, churn, and more.
- Use all automation—keyword checks, alerts, anomaly detection—across your complete business funnel.
- Optimize based on downstream metrics ensuring your ads aren't just driving traffic—but real ROI.
Automate your critical, manual workflows in less than 10 minutes.