In this article
How a global services marketplace scaled its campaign operations with Aliveo AI
This leading marketplace transformed a complex, multi-geo growth engine into a daily rhythm of insight and action by encoding its playbooks in Aliveo AI.
A Growing Marketplace Meets Complex Campaigns
A global services marketplace connects millions of customers with professionals across industries.
To sustain this growth, the performance marketing team invested heavily in paid search and social campaigns. But these campaigns were anything but simple. They involved multiple services, diverse geographies, varying target CPAs, and even spillover effects between channels.
Evaluating campaign performance demanded very specific criteria, and scaling decisions required hours of manual review. The process slowed down the team, limiting agility and consuming valuable time that could have been spent on strategy.
Turning Strategy Into Automation
Aliveo AI partnered with this marketplace to design a smarter, more scalable system for campaign management.
The first step was automating the extraction of campaign data—from tags and settings to all historical changes—so that the team could see the complete picture instantly.
Then came the game-changer: Aliveo AI's agentic workflow builder. The marketing team expressed their nuanced strategies in natural language, and the system translated them into programmatic workflows. By iterating together, they gained confidence that the automation captured every detail of their playbook without oversimplifying.
Real Results, Real Impact
The transformation has been significant:
- Campaign monitoring, once limited to twice a week, is now fully automated and runs daily.
- The team saves close to 10 hours every week on monitoring and reporting.
- Opportunities are spotted earlier and with greater reliability, improving ROI.
- Most importantly, automation preserves the sophistication of their strategy, ensuring competitive advantage is amplified.
✨ Aliveo AI helps ambitious teams transform campaign complexity into clarity—and turn strategy into scalable impact.