Scaling Campaigns with a Keyword Addition Agent

The Challenge: Scaling Keyword Management Across Markets

A leading global consumer platform was running multi-market paid search campaigns across dozens of geographies, multiple languages, and varied campaign clusters. Each week, their campaigns generated hundreds of thousands of search terms.

Hidden in this enormous volume were valuable opportunities—new queries that consumers were using but which weren't yet covered by existing keywords.

But manually reviewing these search terms at scale was impossible:

• Analysts had to juggle multiple languages and dialects.
• Campaign clusters overlapped, risking duplication and wasted spend.
• The sheer volume of data made it unmanageable, with most opportunities often missed entirely.

The customer needed a system that could operate like a dedicated Agent that understood all the nuances of their business, intent and the entire current keyword portfolio. And then used that understanding to continuously scan the entire volume of search terms to surface the best keyword addition opportunities.

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The Aliveo AI Solution: Positive Keyword Agent

Aliveo AI deployed its Keyword Addition Agent—an AI-powered system that autonomously evaluates search terms, cross references semantically similar existing keywords from the contextually relevant campaign cluster and then recommends keyword additions. This foundational Agent was then applied across markets with some additional considerations.

The Agent worked by:

• Geo & Language Awareness: Recognizing local nuances and ensuring recommendations were properly localized.
• Cluster-Level Intelligence: Mapping opportunities to the right campaign clusters, preventing duplication and ensuring efficiency.
• Performance-Driven Filtering: Surfacing only high-value opportunities, based on impressions, clicks, conversions, and cost.
• Scalable Automation: Running across all campaigns in parallel, delivering results in minutes rather than weeks.
• Actionable Guidance: Providing specific recommendations tied to the correct campaign and ad group, ready for actioning.

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The Impact: From Manual to Autonomous

The Positive Keyword Agent transformed how the brand managed campaigns:

• Time Savings: Thousands of analyst hours were saved by automating keyword mining across languages and markets.
• Localized Growth: The Agent surfaced high-value search terms in local languages that wasn't possible with manual review.
• Cluster Efficiency: Campaign clusters received unique, non-overlapping recommendations, eliminating the introduction of new internal competition.
• Faster Response to Market Trends: Opportunities were captured as they emerged, weeks before manual workflows could detect them.

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Why This Matters

At global scale, keyword management is no longer a tactical task—it's a strategic growth driver. With Aliveo AI's Positive Keyword Agent:

• Campaigns stayed relevant in every market.
• New demand was captured before competitors noticed it.
• Teams were freed from repetitive review work, focusing instead on more innovative and strategic work.

The Keyword Addition Agent didn't just analyze data—it acted like an extension of the marketing team: always on, always scanning, always recommending. Finally, the marketer remained aware and in control of the portfolio by reviewing the most impactful opportunities.

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Conclusion

This case study highlights how AI Agents like Aliveo's Keyword Addition Agent make the impossible possible—automating discovery of new keyword opportunities across geographies, languages, and campaign clusters at scale.

By shifting from manual effort to autonomous intelligence, the brand unlocked growth opportunities at a scale that is manually impossible.

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If your organization is struggling with scaling keyword management, Aliveo AI can help you deploy Agents that surface the right opportunities across markets—reach out to us today.