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Advanced Analytics

From MMM to Forecasting — Answers Beyond Dashboards

Run marketing mix modeling, KPI forecasting, and cross-channel intelligence on your unified marketing data — no data-science backlog required.

Advanced Analytics
Marketing Mix Modeling
01

Marketing Mix Modeling

Channel Contribution

Quantify each channel's contribution to outcomes with MMM built on your unified data.

Scenario Planning

Model budget shifts before you make them and compare projected outcomes side by side.

Beyond Last-Click

Complement attribution with models that see incrementality, not just touchpoints.

Forecasting
02

Forecasting

KPI Projections

Forecast spend, conversions, and revenue trajectories with seasonality built in.

Pacing Outlooks

Project end-of-period pacing early enough to correct course with confidence.

Anomaly-Aware

Forecasts adjust for detected anomalies so projections track reality, not noise.

Cross-Channel Intelligence
03

Cross-Channel Intelligence

Keyword Learnings That Travel

Carry search-term learnings across Google, Apple Search Ads, and beyond.

Unified Comparisons

Compare channels on equal footing with stitched, always-fresh datasets.

One Question, Every Channel

Ask once and get answers that span your entire media mix in a single view.

Reasoning You Can Audit
04

Reasoning You Can Audit

Show the Work

Models explain their drivers and evidence so analysts can interrogate every claim.

Built on Your Truth

Advanced analytics run on the same governed datasets your reporting relies on.

From Model to Action

Turn modeled recommendations into reviewable campaign changes when you're ready.

Book a Demo
Live Demo

See Aliveo action a campaign optimization live

In 30 minutes, we'll show how Aliveo finds an optimization opportunity, creates a reviewable action table, validates proposed changes, and applies approved updates.

  • Budget and bid optimization
  • Keyword and negative keyword management
  • Pacing and wasted-spend workflows
  • Human approval and change logs

You'll also learn about

• Fast onboarding

• Data correctness guarantees

• Data security provisions

Book a Demo

30 minutes. No slide deck.