Advanced Analytics

From MMM to Forecasting — Answers Beyond Dashboards

Run marketing mix modeling, KPI forecasting, and cross-channel intelligence on your unified marketing data — no data-science backlog required.

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Loved by teams across the globe

Marketing Mix Modeling

Channel Contribution
Quantify each channel's contribution to outcomes with MMM built on your unified data.
Scenario Planning
Model budget shifts before you make them and compare projected outcomes side by side.
Beyond Last-Click
Complement attribution with models that see incrementality, not just touchpoints.

Forecasting

KPI Projections
Forecast spend, conversions, and revenue trajectories with seasonality built in.
Pacing Outlooks
Project end-of-period pacing early enough to correct course with confidence.
Anomaly-Aware
Forecasts adjust for detected anomalies so projections track reality, not noise.

Cross-Channel Intelligence

Keyword Learnings That Travel
Carry search-term learnings across Google, Apple Search Ads, and beyond.
Unified Comparisons
Compare channels on equal footing with stitched, always-fresh datasets.
One Question, Every Channel
Ask once and get answers that span your entire media mix in a single view.

Reasoning You Can Audit

Show the Work
Models explain their drivers and evidence so analysts can interrogate every claim.
Built on Your Truth
Advanced analytics run on the same governed datasets your reporting relies on.
From Model to Action
Turn modeled recommendations into reviewable campaign changes when you're ready.

How it works

From signal to applied change — with you in control

Monitor
AI Agents watch your accounts around the clock and flag real signal, not noise.
Diagnose
Every anomaly comes with root-cause analysis — budgets, auctions, approvals, and market context.
Action
Agents prepare reviewable changes; your team approves before anything goes live.

Customer love

“Aliveo gives you a genuinely practical way to actually have conversations with AI about your marketing data.”

Marketing operations leader

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Live Demo

See Aliveo action a campaign optimization live

In 30 minutes, we'll show how Aliveo finds an optimization opportunity, creates a reviewable action table, validates proposed changes, and applies approved updates.

Budget and bid optimization
Keyword and negative keyword management
Pacing and wasted-spend workflows
Human approval and change logs

You'll also learn about

• Fast onboarding

• Data correctness guarantees

• Data security provisions

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30 minutes. No slide deck.